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Return to bayouprinting.com.

BAYOU PRINTING & GRAPHICS, INC. PRESENTS
NOV
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Jace Prejean
The Way I See It
 

An office manager was asked to hire a new office position. After sorting through résumés, he decided to call his top four choices and ask them only one question. Their answer would determine which of them would get the job.

The four men came in for an interview and were seated together around the conference room table. The office manager asked, "What is the fastest thing you know of?” The first man replied, "A thought. It just pops into your head.” The second man said, "A blink. It comes and goes and you don't even realize it happened.” The third man said, "Light is the fastest thing. Out at my dad's ranch, you flip a switch and the lights across the pasture turn on immediately. It's hard to beat the speed of light.”

The last man replied, "After hearing the other three answers, it's obvious to me that the fastest thing is an upset stomach.” "What?!” the office manager asked with a chuckle, stunned by his response. "Well, let me explain,” the fourth man said. "I had the flu last week and ran for the bathroom, but before I could think, blink, or turn on the light, it was too late.” He got the job.

Here's the way I see it: The best answers often involve thinking outside the box. Give us a call for your next printing project and we'll guarantee it will be a success!

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Idea of the Week
Understanding the Potential of Paper
YOUR PAPER CHOICES EXPLAINED.
Paper is often taken for granted. Even by designers.

Older than Jesus
The first sheets of paper were made in China in about 200 BC. Since then, it has become indispensable. Paper was originally intended to be purely a carrier of images and scripts, but because of its natural properties -- strength, flexibility, and durability -- and its low costs, it has subsequently been developed and exploited to produce a vast variety of items from disposable clothing to loudspeaker cones. However, the main use of paper continues to be as a surface on which to print information.

It Doesn't Have to Be White
In recent years, there has been an encouraging increase in experimentation with different sorts of papers and in the diversity of techniques, both traditional and new, which designers apply to them. Whereas in the past there may have been some resistance to this, both printers and manufacturers are now becoming increasingly accommodating.

The Choice
For designers, choosing the right paper for a job should be just as important as choosing the right typeface -- both decisions are part of the designer's creative input. However tight the brief, however demanding or restricting the client, the choice of paper is generally made by the designer.

At our print shop, we specialize in searching out beautiful, alternative papers. Would you believe we have over 463 different papers available, over 86 different kinds of white paper, 200 different colors, and 31 different textures?

We care, because paper matters.
See more great ideas like this!
Click here to visit the Bayou Printing & Graphics, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Tips to Grow and Keep Customers
MARKETING STRATEGIES TO HELP YOU GROW AND KEEP CUSTOMERS

Here are a few effective marketing strategies to help you grow and keep customers:

  • Set aside an hour a week to create and schedule social media posts in advance. For example, Facebook's "schedule" feature on Business pages enables you to select a date and time in the future for when you want your post to publish.

  • Distribute coupons via direct mail, or include with invoices, distribute at tradeshows, include with purchase receipts, or email them to your customer list. Coupons are affordable, effective, and can be easily tracked.

  • Reward customers with an exclusive discount or bonus for filling out a survey. Consider asking brief questions about their experience, how they found you, are they price-driven, what social channels they use, etc.

  • Offer first time visitors a free sample or trial service to introduce them to your business and your outstanding customer service.

  • Host a special event, such as hands-on training, anniversary celebration, or even a Customer Appreciation Day. Offer snacks, beverages, and an exclusive coupon (such as $10 off any purchase of $10 or more) for the first 100 visitors.

  • Promote a free bonus item. For example, receive a free umbrella with any purchase.

  • Use cross-selling as a way to help your customer try and solve a problem, not just to sell more stuff. Educate them on products or services you have to offer that may meet their needs or new items that weren't available before.

  • Promote bundled packages that provide a price break to purchase extra items together. For example, "Save $20 when you purchase an XYZ value bundle."

Our creative team is here to help if you need ideas for print materials to boost your sales. Remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Square Promo Cards
THE BOLD SHAPE OF A SQUARE FLYER OR BROCHURE IS SURE TO GRAB ATTENTION

Next time you want to create an unforgettable marketing piece or handout, consider going square. The bold shape of a square flyer or brochure is sure to grab attention and help you stand out from your competition.

Just because it features a compact layout doesn't mean it has to lack marketing real estate. To create a square document with more space, consider a double-sided (two panel), bi-fold (four panel), or tri-fold (six panel) printed piece.

If you are doing a mailing, consider square semi-translucent envelopes to match. Translucent (also known as vellum) envelopes create a semi-opaque sneak-peak at what's inside.

A square flyer is great for product launches, new employee announcements, coupons, and much more. If you'd like help creating the perfect print piece to promote your products or services, stop by today!

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TECH
Tech Tip
Google Earth Pro
ADVANCED BUSINESS TOOLS THAT YOU MAY WANT TO CHECK OUT

Did you know that Google Earth Pro is now free? It used to cost $399 per year. In addition to all of the easy-to-use features and imagery of standard Google Earth, there are many advanced business tools that you may want to check out in the Pro version.

Google Earth Pro uses the same imagery as the free version of Google Earth, however the Pro version is superb in many ways. For example, the Pro version provides high resolution images for presentations and reports and allows you to measure and superimpose your own 3D building mock-ups. It also enables users to import large vector image files to quickly map GIS data.

Google Earth Pro offers tools for business users, such as using Movie Maker to produce media collateral, create animation movies, and set up measuring areas of polygons or circles. Google Earth Pro also lets you map addresses with the Spreadsheet Importer and utilize data layers to locate your target demographic.

Google Earth Pro enables you to record an online tour and share it online as files that can be opened with Google Earth, or produced as a video file for YouTube or any other video sharing site.

Our creative team is full of helpful tips and tricks. Let us know how we can help on your next printing project!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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Bayou Printing & Graphics, Inc. 922 Sunset Ave, Houma, LA 70360 985-868-8273