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BAYOU PRINTING PRESENTS
NOV
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Jace Prejean
The Way I See It
 

An office manager was asked to hire a new office position. After sorting through résumés, he decided to call his top four choices and ask them only one question. Their answer would determine which of them would get the job.

The four men came in for an interview and were seated together around the conference room table. The office manager asked, "What is the fastest thing you know of?” The first man replied, "A thought. It just pops into your head.” The second man said, "A blink. It comes and goes and you don't even realize it happened.” The third man said, "Light is the fastest thing. Out at my dad's ranch, you flip a switch and the lights across the pasture turn on immediately. It's hard to beat the speed of light.”

The last man replied, "After hearing the other three answers, it's obvious to me that the fastest thing is an upset stomach.” "What?!” the office manager asked with a chuckle, stunned by his response. "Well, let me explain,” the fourth man said. "I had the flu last week and ran for the bathroom, but before I could think, blink, or turn on the light, it was too late.” He got the job.

Here's the way I see it: The best answers often involve thinking outside the box. Give us a call for your next printing project and we'll guarantee it will be a success!

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Idea
Idea of the Week
6 InDesign Best Practices
BE THE BEST

There are some powerful software suites available today that will help you bring your idea to life, but few are as well-designed for print as Adobe InDesign.

At first glance, you might be a bit intimidated by the large number of buttons and gadgets you’ll see within the software. These InDesign best-practice tips will help you be successful when you’re ready to send your creation for printing. From starting with the end in mind to ensuring that
all of your styles are correctly formatted for printing, you can leverage the power of InDesign to create print-ready pieces that you will be proud to share with your customers.

Begin at the End

InDesign has a fantastic feature called “Live Preflight.” This tool allows you to see any problems that your printer will find with the file before you send it. While designers traditionally would have to manually check their files for errors, or discover issues only after the output has been delivered for printing, Live Preflight helps catch things like missing fonts and images that are improperly linked upfront.

Preflight image box

Thread That Text!

“Threading” your text allows you to flow content from frame to frame, making it much simpler to make changes to the size of text boxes and other page elements. Instead of being a bunch of disconnected paragraphs, this creates a more cohesive story that can evenly break across pages. Magazine designers use this cool functionality a great deal as they’re writing longer-form content, but it’s helpful even for smaller projects such as postcards or flyers, too.

orange text image with arrow

Keep Your Formatting Consistent

If you’re not careful, you may find that your fonts, sizing, and colors are losing consistency throughout your printed piece. It can be pretty tough to see this before sending it for printing. The best way to maintain that consistency is through creating styles for all your formatting. If you’re used to highlighting a block of text and applying a different font or color – break that habit! Creating styles that represent the look that you’re trying to accomplish and then applying those styles to similar text blocks makes it easy to make global changes to text in the future.

Basic Character Formats image

One-Level High, Please

Stacking objects on top of one another may seem like an easy way to create advanced looks within your file, but this can cause some problems down the road. InDesign pros know that stacking objects is sometimes required, but should be avoided whenever possible to make it easier to shift items around on the page.

Here are two final (BONUS) tips:

  • Keep your design simple.
  • Keep your fonts embedded.

Eager for more InDesign tips and tricks? Contact us today!

See more great ideas like this!
Click here to visit the Bayou Printing - Ideas Collection.
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MARKETING
Marketing Tip
Tips to Grow and Keep Customers
MARKETING STRATEGIES TO HELP YOU GROW AND KEEP CUSTOMERS

Here are a few effective marketing strategies to help you grow and keep customers:

  • Set aside an hour a week to create and schedule social media posts in advance. For example, Facebook's "schedule" feature on Business pages enables you to select a date and time in the future for when you want your post to publish.

  • Distribute coupons via direct mail, or include with invoices, distribute at tradeshows, include with purchase receipts, or email them to your customer list. Coupons are affordable, effective, and can be easily tracked.

  • Reward customers with an exclusive discount or bonus for filling out a survey. Consider asking brief questions about their experience, how they found you, are they price-driven, what social channels they use, etc.

  • Offer first time visitors a free sample or trial service to introduce them to your business and your outstanding customer service.

  • Host a special event, such as hands-on training, anniversary celebration, or even a Customer Appreciation Day. Offer snacks, beverages, and an exclusive coupon (such as $10 off any purchase of $10 or more) for the first 100 visitors.

  • Promote a free bonus item. For example, receive a free umbrella with any purchase.

  • Use cross-selling as a way to help your customer try and solve a problem, not just to sell more stuff. Educate them on products or services you have to offer that may meet their needs or new items that weren't available before.

  • Promote bundled packages that provide a price break to purchase extra items together. For example, "Save $20 when you purchase an XYZ value bundle."

Our creative team is here to help if you need ideas for print materials to boost your sales. Remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Square Promo Cards
THE BOLD SHAPE OF A SQUARE FLYER OR BROCHURE IS SURE TO GRAB ATTENTION

Next time you want to create an unforgettable marketing piece or handout, consider going square. The bold shape of a square flyer or brochure is sure to grab attention and help you stand out from your competition.

Just because it features a compact layout doesn't mean it has to lack marketing real estate. To create a square document with more space, consider a double-sided (two panel), bi-fold (four panel), or tri-fold (six panel) printed piece.

If you are doing a mailing, consider square semi-translucent envelopes to match. Translucent (also known as vellum) envelopes create a semi-opaque sneak-peak at what's inside.

A square flyer is great for product launches, new employee announcements, coupons, and much more. If you'd like help creating the perfect print piece to promote your products or services, stop by today!

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TECH
Tech Tip
Google Earth Pro
ADVANCED BUSINESS TOOLS THAT YOU MAY WANT TO CHECK OUT

Did you know that Google Earth Pro is now free? It used to cost $399 per year. In addition to all of the easy-to-use features and imagery of standard Google Earth, there are many advanced business tools that you may want to check out in the Pro version.

Google Earth Pro uses the same imagery as the free version of Google Earth, however the Pro version is superb in many ways. For example, the Pro version provides high resolution images for presentations and reports and allows you to measure and superimpose your own 3D building mock-ups. It also enables users to import large vector image files to quickly map GIS data.

Google Earth Pro offers tools for business users, such as using Movie Maker to produce media collateral, create animation movies, and set up measuring areas of polygons or circles. Google Earth Pro also lets you map addresses with the Spreadsheet Importer and utilize data layers to locate your target demographic.

Google Earth Pro enables you to record an online tour and share it online as files that can be opened with Google Earth, or produced as a video file for YouTube or any other video sharing site.

Our creative team is full of helpful tips and tricks. Let us know how we can help on your next printing project!

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Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

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