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Return to bayouprinting.com.

BAYOU PRINTING & GRAPHICS, INC. PRESENTS
NOV
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Jace Prejean
The Way I See It
 

An office manager was asked to hire a new office position. After sorting through résumés, he decided to call his top four choices and ask them only one question. Their answer would determine which of them would get the job.

The four men came in for an interview and were seated together around the conference room table. The office manager asked, "What is the fastest thing you know of?” The first man replied, "A thought. It just pops into your head.” The second man said, "A blink. It comes and goes and you don't even realize it happened.” The third man said, "Light is the fastest thing. Out at my dad's ranch, you flip a switch and the lights across the pasture turn on immediately. It's hard to beat the speed of light.”

The last man replied, "After hearing the other three answers, it's obvious to me that the fastest thing is an upset stomach.” "What?!” the office manager asked with a chuckle, stunned by his response. "Well, let me explain,” the fourth man said. "I had the flu last week and ran for the bathroom, but before I could think, blink, or turn on the light, it was too late.” He got the job.

Here's the way I see it: The best answers often involve thinking outside the box. Give us a call for your next printing project and we'll guarantee it will be a success!

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Idea of the Week
Perfect Your Proofing
MAKE SURE IT’S RIGHT THE FIRST TIME THROUGH.
It may seem like there is never time to proof something thoroughly the first time, but when it is not done, you may end up making time to do the entire job a second time. Just what are some of the things that should be checked during the proofing process? Here is a list to perfect your proofing strategy:

Proof the text.
The first place to start is the text. Review all text for spelling and grammatical correctness, check punctuation, and most importantly, accuracy of content. Making changes to text later in the production process will only slow things down, so make sure that everything is perfect before moving on to the next step.

Proof the images.
Viewing the images on your computer is a great place to start, as long as your screen is calibrated properly, but keep in mind that the colors on-screen will not be a perfect match to the colors that are printed. Be sure to check the size and resolution of the image. For high-level image quality jobs, it may be wise to have a physical proof rather than just an on-screen proof of the images done on professional proofing equipment--you will get a better idea of the true color of the piece.

Proof the pages.
Checking an entire page of an original can be done on screen, but it is also a good idea to print out the pages. Look over the typography, placement of images, illustrations and text, as well as hyphenation and line arrangement, page format, and bleeds.

The difference between a thorough proof and no proof at all is the time you may spend having to redo a job. Taking the time at the beginning will save you time and money in the long run.
See more great ideas like this!
Click here to visit the Bayou Printing & Graphics, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Tips to Grow and Keep Customers
MARKETING STRATEGIES TO HELP YOU GROW AND KEEP CUSTOMERS

Here are a few effective marketing strategies to help you grow and keep customers:

  • Set aside an hour a week to create and schedule social media posts in advance. For example, Facebook's "schedule" feature on Business pages enables you to select a date and time in the future for when you want your post to publish.

  • Distribute coupons via direct mail, or include with invoices, distribute at tradeshows, include with purchase receipts, or email them to your customer list. Coupons are affordable, effective, and can be easily tracked.

  • Reward customers with an exclusive discount or bonus for filling out a survey. Consider asking brief questions about their experience, how they found you, are they price-driven, what social channels they use, etc.

  • Offer first time visitors a free sample or trial service to introduce them to your business and your outstanding customer service.

  • Host a special event, such as hands-on training, anniversary celebration, or even a Customer Appreciation Day. Offer snacks, beverages, and an exclusive coupon (such as $10 off any purchase of $10 or more) for the first 100 visitors.

  • Promote a free bonus item. For example, receive a free umbrella with any purchase.

  • Use cross-selling as a way to help your customer try and solve a problem, not just to sell more stuff. Educate them on products or services you have to offer that may meet their needs or new items that weren't available before.

  • Promote bundled packages that provide a price break to purchase extra items together. For example, "Save $20 when you purchase an XYZ value bundle."

Our creative team is here to help if you need ideas for print materials to boost your sales. Remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Square Promo Cards
THE BOLD SHAPE OF A SQUARE FLYER OR BROCHURE IS SURE TO GRAB ATTENTION

Next time you want to create an unforgettable marketing piece or handout, consider going square. The bold shape of a square flyer or brochure is sure to grab attention and help you stand out from your competition.

Just because it features a compact layout doesn't mean it has to lack marketing real estate. To create a square document with more space, consider a double-sided (two panel), bi-fold (four panel), or tri-fold (six panel) printed piece.

If you are doing a mailing, consider square semi-translucent envelopes to match. Translucent (also known as vellum) envelopes create a semi-opaque sneak-peak at what's inside.

A square flyer is great for product launches, new employee announcements, coupons, and much more. If you'd like help creating the perfect print piece to promote your products or services, stop by today!

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TECH
Tech Tip
Google Earth Pro
ADVANCED BUSINESS TOOLS THAT YOU MAY WANT TO CHECK OUT

Did you know that Google Earth Pro is now free? It used to cost $399 per year. In addition to all of the easy-to-use features and imagery of standard Google Earth, there are many advanced business tools that you may want to check out in the Pro version.

Google Earth Pro uses the same imagery as the free version of Google Earth, however the Pro version is superb in many ways. For example, the Pro version provides high resolution images for presentations and reports and allows you to measure and superimpose your own 3D building mock-ups. It also enables users to import large vector image files to quickly map GIS data.

Google Earth Pro offers tools for business users, such as using Movie Maker to produce media collateral, create animation movies, and set up measuring areas of polygons or circles. Google Earth Pro also lets you map addresses with the Spreadsheet Importer and utilize data layers to locate your target demographic.

Google Earth Pro enables you to record an online tour and share it online as files that can be opened with Google Earth, or produced as a video file for YouTube or any other video sharing site.

Our creative team is full of helpful tips and tricks. Let us know how we can help on your next printing project!

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Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

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Bayou Printing & Graphics, Inc. 922 Sunset Ave, Houma, LA 70360 985-868-8273