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BAYOU PRINTING PRESENTS
NOV
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jace Prejean
The Way I See It
 

An office manager was asked to hire a new office position. After sorting through résumés, he decided to call his top four choices and ask them only one question. Their answer would determine which of them would get the job.

The four men came in for an interview and were seated together around the conference room table. The office manager asked, "What is the fastest thing you know of?” The first man replied, "A thought. It just pops into your head.” The second man said, "A blink. It comes and goes and you don't even realize it happened.” The third man said, "Light is the fastest thing. Out at my dad's ranch, you flip a switch and the lights across the pasture turn on immediately. It's hard to beat the speed of light.”

The last man replied, "After hearing the other three answers, it's obvious to me that the fastest thing is an upset stomach.” "What?!” the office manager asked with a chuckle, stunned by his response. "Well, let me explain,” the fourth man said. "I had the flu last week and ran for the bathroom, but before I could think, blink, or turn on the light, it was too late.” He got the job.

Here's the way I see it: The best answers often involve thinking outside the box. Give us a call for your next printing project and we'll guarantee it will be a success!

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Idea
Idea of the Week
Nourish Creativity with a Visual Diary
NOURISH YOUR CREATIVITY

Long, drawn-out projects with endless stages and countless revisions can be emotionally and creatively draining. Recharge your creative stores by taking a bit of time every day for pure, no-external-obligation artistic and design endeavors. A visual diary keeps you creative by making a space where you design something new each day that's just for you. Just as a written diary captures your thoughts in words, a visual diary is a place to record your thoughts in a graphical format. It provides a welcome break from your regular work routine and a place for inspiration.

Steps to Succeeding with a Visual Diary

It's easier to begin if you set some parameters. Will you create something daily for a month? Do you prefer to have a theme or to free associate to create? Will you create a paper journal or put your work in a digital format?

Different mediums can inspire different results. For instance, some designers find that working in a graph paper composition book allows them to create well-proportioned designs.

Whether you wish to do a small project a day or to dedicate time to your visual journal on three pre-set days a week, sticking to your commitment is important. Regularity is the key. Even 15 minutes a day freely creating can energize you for more in-depth and restricting projects.

Build daily entries into a series. When a subject, medium, or process excites you, explore it further in future entries. You may find that you create an impressive work over time. For instance, you can experiment with different ways to create motion in a graphic or make a typographical piece of art each day.

Keep energized by sharing what you're doing. Feedback feeds the creative soul. If you're doing a paper journal, take it with you to gatherings to show friends what you're working on. If your medium for the visual diary is digital, you can share it online through Facebook, Flickr, deviantART, or your own blog.

If you miss a day or two, don't feel tempted to give up on the project altogether. Just pick up where you left off. Don't feel you need to do extra entries to "catch up." The idea is to make this a pleasant commitment.

When the month is over, look over what you've created and store the ideas for later. Your design journals can be a great source of inspiration. When it comes time to start a new design project for work, you may find a solution to design problems in your daily visual journal.

Making visual works for no purpose other than to create can help break up the tedium and stress of a professional creative life. Give yourself permission to create just for you for a short time each day. You'll feel more engaged and better prepared in your professional work.

See more great ideas like this!
Click here to visit the Bayou Printing - Ideas Collection.
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MARKETING
Marketing Tip
Tips to Grow and Keep Customers
MARKETING STRATEGIES TO HELP YOU GROW AND KEEP CUSTOMERS

Here are a few effective marketing strategies to help you grow and keep customers:

  • Set aside an hour a week to create and schedule social media posts in advance. For example, Facebook's "schedule" feature on Business pages enables you to select a date and time in the future for when you want your post to publish.

  • Distribute coupons via direct mail, or include with invoices, distribute at tradeshows, include with purchase receipts, or email them to your customer list. Coupons are affordable, effective, and can be easily tracked.

  • Reward customers with an exclusive discount or bonus for filling out a survey. Consider asking brief questions about their experience, how they found you, are they price-driven, what social channels they use, etc.

  • Offer first time visitors a free sample or trial service to introduce them to your business and your outstanding customer service.

  • Host a special event, such as hands-on training, anniversary celebration, or even a Customer Appreciation Day. Offer snacks, beverages, and an exclusive coupon (such as $10 off any purchase of $10 or more) for the first 100 visitors.

  • Promote a free bonus item. For example, receive a free umbrella with any purchase.

  • Use cross-selling as a way to help your customer try and solve a problem, not just to sell more stuff. Educate them on products or services you have to offer that may meet their needs or new items that weren't available before.

  • Promote bundled packages that provide a price break to purchase extra items together. For example, "Save $20 when you purchase an XYZ value bundle."

Our creative team is here to help if you need ideas for print materials to boost your sales. Remember, other printers may be nearby, but nobody comes close.

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PRODUCT
Uncommon Product
Square Promo Cards
THE BOLD SHAPE OF A SQUARE FLYER OR BROCHURE IS SURE TO GRAB ATTENTION

Next time you want to create an unforgettable marketing piece or handout, consider going square. The bold shape of a square flyer or brochure is sure to grab attention and help you stand out from your competition.

Just because it features a compact layout doesn't mean it has to lack marketing real estate. To create a square document with more space, consider a double-sided (two panel), bi-fold (four panel), or tri-fold (six panel) printed piece.

If you are doing a mailing, consider square semi-translucent envelopes to match. Translucent (also known as vellum) envelopes create a semi-opaque sneak-peak at what's inside.

A square flyer is great for product launches, new employee announcements, coupons, and much more. If you'd like help creating the perfect print piece to promote your products or services, stop by today!

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TECH
Tech Tip
Google Earth Pro
ADVANCED BUSINESS TOOLS THAT YOU MAY WANT TO CHECK OUT

Did you know that Google Earth Pro is now free? It used to cost $399 per year. In addition to all of the easy-to-use features and imagery of standard Google Earth, there are many advanced business tools that you may want to check out in the Pro version.

Google Earth Pro uses the same imagery as the free version of Google Earth, however the Pro version is superb in many ways. For example, the Pro version provides high resolution images for presentations and reports and allows you to measure and superimpose your own 3D building mock-ups. It also enables users to import large vector image files to quickly map GIS data.

Google Earth Pro offers tools for business users, such as using Movie Maker to produce media collateral, create animation movies, and set up measuring areas of polygons or circles. Google Earth Pro also lets you map addresses with the Spreadsheet Importer and utilize data layers to locate your target demographic.

Google Earth Pro enables you to record an online tour and share it online as files that can be opened with Google Earth, or produced as a video file for YouTube or any other video sharing site.

Our creative team is full of helpful tips and tricks. Let us know how we can help on your next printing project!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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